Research trends in retailing – a comparative approach: Spain‐Europe‐USA Available to Purchase

This paper describes the evolution of research in retailing comparing three different geographic regions: Spain, Europe and the USA. Working on the basis of a bibliographic review of the academic research published between 1996 and 2000, together with a content analysis, the results of this study reveal a heterogeneous evolution in nine thematic areas related to the field of retailing. The differences are particularly noticeable when comparing those of Europe with those of the USA, and reveal different areas of interest over the last five years.