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Volume 5, Issue 3
1 March 1977
This article was originally published in
Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 5, Issue 3
Review Article| March 01 1977

A voice response system for wholesaling Available to Purchase

Colin G. Harrison
Colin G. Harrison
Group Development Manager, John Menzies (Holdings) Ltd.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1977
Retail and Distribution Management (1977) 5 (3): 41–43.
https://doi.org/10.1108/eb017896

It was initially the attraction of very cheap terminals (then around £150 each) which led John Menzies in 1974 to install a Wavetek audio response system for data collection. This paper, delivered at the OnLine conference on Retail Data for Management in June, outlines the application.

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© MCB UP Limited
1977
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