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The title of John Harvey's paper is indicative of his approach: he sees the challenge, where the obstacles lie, and tackles them firmly. One of the points which emerge here is that PDM is an exercise in lateral thinking, a revolutionising process which should cut across old commercial boundaries and traditional conflicts of political and business thinking. The problems are assessed and the map of progress is drawn up for the practical application of PDM in the next decade. This is a summary of a paper read at the Centre for PDM National Conference.

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