Retailers and Suppliers: Higher productivity through rational co‐operation

The author prefaced this talk given at the CIES Executive Congress in Monte Carlo in June with the words that his subject — improving productivity through more rational co‐operation between supplier and retailer — was an issue of great importance. His aim, however, was not to startle anyone with new insights into product coding, cage pallets or shrink wrapping. He intended to get his audience to think along particular lines, so that any opportunities which exist for retailers and suppliers to work together more productively would receive more top management attention, resulting in happier customers and more profitable enterprises.