Push‐button shopping: When will it happen? Available to Purchase

“The technology”, as our American friends say, “is already here” for TV shopping and ordering by home computer. The shopper will look at merchandise on a TV screen, listen to a salesman talking about it, compare what he says with findings in Which?, order the goods by punching in his personal code — and then pay by EFTS. Simple. But when will it all happen? At a conference in London organised by Gower Conferences, the general impression seemed to be the late 1990s. No need for panic just yet.