GREEN ISSUES AND STRATEGIC MANAGEMENT IN THE GROCERY RETAIL SECTOR

The last two to three years have seen rapid developments in green consumerism. Collects and analyses published material; identifies the green developments, issues, and the implications for business; and generates qualitative primary research data, on which to base conclusions and recommendations. Research focuses on consumerist activities and the UK grocery multiples. The green debate is a growing,complicated and dynamic area, which organizations are struggling to understand. Retailers avoid addressing the green problems in full and resist radical change for three main reasons. First, after an initial surge of selling green‐labelled products, they are wary of the complexity of the green issues which emerged; second, they are inhibited by the green image; and third, they lack organizational commitment and control. That organizations must address green issues is inevitable. Long‐term organizational commitment and control are needed. If practices synonymous with total quality management are adopted, organizations cannot help but be as green as current knowledge permits.