Issues

Special Issue: Retail Branding. Guest Editors: D. Ahlert, R. Olbrich, P. Kenning, H. Schroeder

Book Review

Quo vadis Manufacturers? Private Label Strategy: How to Meet the Store Brand Challenge

Marco Hubert
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Guest editorial

Guest editorial

Dieter Ahlert; Rainer Olbrich; Peter Kenning; Hendrik Schroeder
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Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage

Ying Huang; Patricia Huddleston
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Marshall Field's becomes Macy's: understanding retail brand

Marilyn Lavin
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Consumer‐factors moderating private label brand success: further empirical results

Mark S. Glynn; Shaoshan Chen
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How to solve product‐harm crises in retailing?: Empirical insights from service recovery and negative publicity research

Dirk Standop; Guido Grunwald
View articletitled, How to solve product‐harm crises in retailing?<span class="subtitle-colon">: </span><span class="subtitle">Empirical insights from service recovery and negative publicity research</span>
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Moderating role of involvement in building a retail brand

Bernhard Swoboda; Frank Haelsig; Hanna Schramm‐Klein; Dirk Morschett
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Consequences of competition between national brands and private labels: Empirical results from different German outlet formats

Rainer Olbrich; Gundula Grewe
View articletitled, Consequences of competition between national brands and private labels<span class="subtitle-colon">: </span><span class="subtitle">Empirical results from different German outlet formats</span>
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