Issues

Editorial

Editorial

Professor Neil Towers
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Consumer receptiveness to international retail market entry

Nicholas Alexander; Anne Marie Doherty; Jason M. Carpenter; Marguerite Moore
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Factors affecting adoption of product virtualization technology for online consumer electronics shopping

Jiyeon Kim; Sandra Forsythe
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Retail kiosks: how regret and variety influence consumption

Anjala S. Krishen; My˜ Bui; Paula C. Peter
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Loyalty marketing and loyalty cards: a study of the Italian market

Elena Cedrola; Sabrina Memmo
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