Issues

Special Issue: Kids and retailing, future trends part 2 - children in their retail context. Guest Editor: Brigitte de Faultrier

Guest editorial

Brigitte de Faultrier
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Shopping for kids’ luxury brands: young mothers’ identity quest in retail spaces

Virginie Silhouette-Dercourt; Christel de Lassus
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Doing it for the kids: the role of sustainability in family consumption

Elaine L. Ritch; Douglas Brownlie
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Children’s experiences and parents’ perceptions of retailers’ mobile applications

Laurent Muzellec; Florence Feenstra; Brigitte de Faultrier; Jacques Boulay
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A real child in a virtual world: Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers

Monali Hota; Maud Derbaix
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Consumer socialisation in a marketer-sponsored edutainment centre

Damien Arthur; Claire Eloise Sherman
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Teens as impulsive buyers: what is the role of price?

Isabelle Muratore
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