Issues

Special Issue: Retailing 2020: a balance of technology and customer experience. Guest Editor: Jeffrey Campbell

Guest editorial: Retailing 2020: a balance of technology and customer experience

Jeffrey Campbell
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Brand balance: the effect of influencer brand encroachment on interactivity

Lara Hamdan; Seung Hwan (Mark) Lee
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Framing the customer journey: touch point categories and decision-making process stages

Angela Towers; Neil Towers
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Personalizing 3D virtual fashion stores: an action research approach to modularity development

Juanjuan Wu; Bo Ra Joo; Ahmad Saquib Sina; Sanga Song; Claire Haesung Whang
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Global vs local: analysis of the consumer-brand relationships in India

Aniket Sengupta; Scarlett Wesley; RayeCarol Cavender; Min Young Lee
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Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour

Sourabh Arora; Sangeeta Sahney; Debasis Pradhan
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Drivers of showrooming behaviour: insights from integrated perspectives

Sourabh Arora; Sangeeta Sahney; Rashmi Ranjan Parida
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