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Amresh Kumar
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Journal Articles
Persuasive social eWOM in webrooming: mediational role of motivation to touch
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (9): 911–932.
Published: 05 September 2025
Journal Articles
How to measure post-purchase customer experience in online retailing? A scale development study
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (12): 1277–1297.
Published: 23 November 2017
