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Optimising omnichannel: the case of South African fashion retail

Jamie Elliott, Bethan Alexander, Rosemary Varley

International Journal of Retail & Distribution Management (2026) 54 (1): 18–44.

https://doi.org/10.1108/IJRDM-10-2024-0576

Published: 17 November 2025

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Journal Articles

Metaverse retailing and the customer experience journey: a case study approach

Bethan Alexander, Marta Blazquez, Courtney Chrimes

International Journal of Retail & Distribution Management (2025) 53 (4): 364–380.

https://doi.org/10.1108/IJRDM-08-2024-0439

Published: 07 February 2025

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Journal Articles

Tracking technology diffusion in-store: a fashion retail perspective

Bethan Alexander, Anthony Kent

International Journal of Retail & Distribution Management (2021) 49 (10): 1369–1390.

https://doi.org/10.1108/IJRDM-05-2020-0191

Published: 31 March 2021

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Journal Articles

The impact of experiential augmented reality applications on fashion purchase intention

Anna Watson, Bethan Alexander, Leyla Salavati

International Journal of Retail & Distribution Management (2020) 48 (5): 433–451.

https://doi.org/10.1108/IJRDM-06-2017-0117

Published: 02 July 2018

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Journal Articles

The growing permanence of pop-up outlets within the international location strategies of fashion retailers

Bethan Alexander, Karinna Nobbs, Rosemary Varley

International Journal of Retail & Distribution Management (2018) 46 (5): 487–506.

https://doi.org/10.1108/IJRDM-09-2017-0217

Published: 08 May 2018

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Optimising omnichannel: the case of South African fashion retail

Metaverse retailing and the customer experience journey: a case study approach

Tracking technology diffusion in-store: a fashion retail perspective

The impact of experiential augmented reality applications on fashion purchase intention

The growing permanence of pop-up outlets within the international location strategies of fashion retailers

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