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Journal Articles

Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing

Huifeng Bai, Weijing He, Jin Shi, Julie McColl, Christopher Moore

International Journal of Retail & Distribution Management (2022) 50 (1): 1–17.

https://doi.org/10.1108/IJRDM-07-2020-0261

Published: 08 July 2021

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Journal Articles

Direction of luxury fashion retailers' post-entry expansion – the evidence from China

Huifeng Bai, Julie McColl, Christopher Moore, Weijing He, Jin Shi

International Journal of Retail & Distribution Management (2021) 49 (2): 223–241.

https://doi.org/10.1108/IJRDM-06-2020-0218

Published: 20 November 2020

View article titled, Direction of luxury fashion retailers' post-entry expansion – the evidence from China

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Journal Articles

Hong Kong, a gateway for mainland China? Examining the impact of luxury fashion retailers’ ownership structures on expansion strategies

Huifeng Bai, Julie McColl, Christopher Moore

International Journal of Retail & Distribution Management (2018) 46 (9): 850–869.

https://doi.org/10.1108/IJRDM-03-2018-0048

Published: 23 October 2018

View article titled, Hong Kong, a gateway for mainland China? Examining the impact of luxury fashion retailers’ ownership structures on expansion strategies

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Journal Articles

Luxury retailers’ entry and expansion strategies in China

Huifeng Bai, Julie McColl, Christopher Moore

International Journal of Retail & Distribution Management (2017) 45 (11): 1181–1199.

https://doi.org/10.1108/IJRDM-11-2016-0232

Published: 22 November 2017

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