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Journal Articles

“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes

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Márcia Maurer Herter, Cristiane Pizzutti dos Santos, Diego Costa Pinto
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2014) 42 (9): 780–804.
https://doi.org/10.1108/IJRDM-03-2013-0066
Published: 02 September 2014
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