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Journal Articles

Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel

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Shu-Hsien Liao, Da-Chian Hu, Hui-Ling Liu
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2024) 52 (3): 341–354.
https://doi.org/10.1108/IJRDM-06-2023-0420
Published: 02 February 2024
View article titled, Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel
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Journal Articles

Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth

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Shu-Hsien Liao, Da-Chian Hu, Yi-Wen Fang
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2023) 51 (2): 205–219.
https://doi.org/10.1108/IJRDM-04-2022-0122
Published: 04 November 2022
View article titled, Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth
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