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Journal Articles

Antecedents and mediators of experiential retailing consumer behavior

Hu Meng, Yangyang Sun, Xinxin Liu, Yujia Li, Yingjie Yang

International Journal of Retail & Distribution Management (2023) 51 (7): 920–938.

https://doi.org/10.1108/IJRDM-11-2022-0470

Published: 30 May 2023

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Journal Articles

How does model type influence consumer and online fashion retailing?

Xiaobei Liang, Xiaojuan Hu, Hu Meng, Jiang Jiang, Guanhua Wang

International Journal of Retail & Distribution Management (2022) 50 (6): 728–743.

https://doi.org/10.1108/IJRDM-05-2021-0224

Published: 21 December 2021

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