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Isabella Maggioni
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Journal Articles
Consumer cross-channel behaviour: is it always planned?
Available to PurchaseIsabella Maggioni, Sean James Sands, Carla Renee Ferraro, Jason Ian Pallant, Jessica Leigh Pallant, Lois Shedd, Dewi Tojib
International Journal of Retail & Distribution Management (2020) 48 (12): 1357–1375.
Published: 05 August 2020
