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Journal Articles

Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

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Karine Picot-Coupey, Younes Bouragba, Isabelle Collin Lachaud, Martina G. Gallarza, Yacine Ouazzani
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1313–1351.
https://doi.org/10.1108/IJRDM-12-2022-0505
Published: 10 November 2023
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Journal Articles

Smartphone use during shopping and store loyalty: the role of social influence

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Isabelle Collin-Lachaud, Mbaye Fall Diallo
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2021) 49 (5): 678–697.
https://doi.org/10.1108/IJRDM-03-2020-0109
Published: 12 January 2021
View article titled, Smartphone use during shopping and store loyalty: the role of social influence
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