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Jacob Wood
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Journal Articles
Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (4): 477–492.
Published: 19 April 2024
Includes: Supplementary data
Journal Articles
What is a retail brand - a systematic review of terms and definitions
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (5): 653–673.
Published: 23 March 2023
