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Journal Articles

Revisiting retail internationalisation: Drivers, impediments and business strategy

Jody Evans, Kerrie Bridson, John Byrom, Dominic Medway

International Journal of Retail & Distribution Management (2008) 36 (4): 260–280.

https://doi.org/10.1108/09590550810862679

Published: 28 March 2008

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Journal Articles

Motivations for developing direct trade relationships

Melina Parker, Kerrie Bridson, Jody Evans

International Journal of Retail & Distribution Management (2006) 34 (2): 121–134.

https://doi.org/10.1108/09590550610649786

Published: 01 February 2006

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Journal Articles

Explaining retail offer adaptation through psychic distance

Jody Evans, Kerrie Bridson

International Journal of Retail & Distribution Management (2005) 33 (1): 69–78.

https://doi.org/10.1108/09590550510577138

Published: 01 January 2005

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Journal Articles

The secret to a fashion advantage is brand orientation

Kerrie Brïdson, Jody Evans

International Journal of Retail & Distribution Management (2004) 32 (8): 403–411.

https://doi.org/10.1108/09590550410546223

Published: 01 August 2004

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