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Journal Articles

In or out? A field observational study on the placement of entertaining robots in retailing

Laurens De Gauquier, Malaika Brengman, Kim Willems, Hoang-Long Cao, Bram Vanderborght

International Journal of Retail & Distribution Management (2021) 49 (7): 846–874.

https://doi.org/10.1108/IJRDM-10-2020-0413

Published: 27 May 2021

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Journal Articles

Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing

Helena Van Kerrebroeck, Kim Willems, Malaika Brengman

International Journal of Retail & Distribution Management (2017) 45 (7-8): 892–909.

https://doi.org/10.1108/IJRDM-09-2016-0156

Published: 10 July 2017

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Journal Articles

In-store proximity marketing: experimenting with digital point-of-sales communication

Kim Willems, Malaika Brengman, Stephanie van de Sanden

International Journal of Retail & Distribution Management (2017) 45 (7-8): 910–927.

https://doi.org/10.1108/IJRDM-10-2016-0177

Published: 10 July 2017

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