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Kokho Jason Sit
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Journal Articles
Will consumers pay for e-fashion? A multi-study investigation
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (7): 685–698.
Published: 08 May 2025
Includes: Supplementary data
Journal Articles
Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (7): 1045–1066.
Published: 29 April 2021
