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María Jesús Yagüe
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Journal Articles
Value co-creation between consumers and distributors: the moderating effect of relationship characteristics
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (7): 1067–1088.
Published: 29 March 2021
Journal Articles
Store brand evaluative process in an international context
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (7): 754–771.
Published: 11 July 2016
Journal Articles
Strategic management of store brands: an analysis from the manufacturer's perspective
Available to Purchase
International Journal of Retail & Distribution Management (2006) 34 (10): 742–760.
Published: 01 October 2006
