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Journal Articles

Value co-creation between consumers and distributors: the moderating effect of relationship characteristics

Natalia Rubio, Nieves Villaseñor, Maria Jesús Yagüe

International Journal of Retail & Distribution Management (2021) 49 (7): 1067–1088.

https://doi.org/10.1108/IJRDM-10-2020-0390

Published: 29 March 2021

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Journal Articles

Shelf management of store brands: analysis of manufacturers' perceptions

Mónica Gómez, Natalia Rubio

International Journal of Retail & Distribution Management (2008) 36 (1): 50–70.

https://doi.org/10.1108/09590550810846992

Published: 01 February 2008

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Journal Articles

Strategic management of store brands: an analysis from the manufacturer's perspective

Javier Oubiña, Natalia Rubio, María Jesús Yagüe

International Journal of Retail & Distribution Management (2006) 34 (10): 742–760.

https://doi.org/10.1108/09590550610691338

Published: 01 October 2006

View article titled, Strategic management of store brands: an analysis from the manufacturer's perspective

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