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Martin Hernani-Merino
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Journal Articles
Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory
Available to PurchaseMarcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares, Celso Augusto de Matos, Martin Hernani-Merino
International Journal of Retail & Distribution Management (2023) 51 (1): 39–58.
Published: 11 August 2022
