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Journal Articles

Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy

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Michelle Childs, Byoungho Ellie Jin
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2020) 48 (4): 380–394.
https://doi.org/10.1108/IJRDM-06-2019-0199
Published: 30 March 2020
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Journal Articles

Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours

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Michelle Childs, Tiffany Blanchflower, Songyee Hur, Delisia Matthews
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2020) 48 (3): 262–286.
https://doi.org/10.1108/IJRDM-03-2019-0079
Published: 05 March 2020
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