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Journal Articles

Interactive VR: mental imagery as a catalyst for sensory experiences

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Jung-Hwan Kim, Minjeong Kim, Jiyeon Kim, Minjung Park, Jungmin Yoo
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2025) 53 (10-11): 933–950.
https://doi.org/10.1108/IJRDM-01-2025-0011
Published: 15 September 2025
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Journal Articles

Consumer decision-making in a retail store: the role of mental imagery and gender difference

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Jung-Hwan Kim, Minjeong Kim, Jungmin Yoo, Minjung Park
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2021) 49 (3): 421–445.
https://doi.org/10.1108/IJRDM-10-2019-0353
Published: 01 December 2020
View article titled, Consumer decision-making in a retail store: the role of mental imagery and gender difference
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