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Journal Articles

Marketing in UK retailing: PART 2

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1987) 15 (3): 58–60.
https://doi.org/10.1108/eb018342
Published: 01 March 1987
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Journal Articles

Marketing in UK retailing

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1987) 15 (2): 52–55.
https://doi.org/10.1108/eb018336
Published: 01 February 1987
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Journal Articles

Organising for marketing in retailing

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1986) 14 (3): 21–23.
https://doi.org/10.1108/eb018305
Published: 01 March 1986
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Journal Articles

Is marketing moving from the manufacturer to the retailer?

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1984) 12 (5): 25–28.
https://doi.org/10.1108/eb018242
Published: 01 May 1984
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Journal Articles

Managing new information technology in distribution

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1984) 12 (2): 69–72.
https://doi.org/10.1108/eb018228
Published: 01 February 1984
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Journal Articles

Retailer charitable donations — Can giving money away be made to pay?

Christopher Cowton, Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1984) 12 (1): 47–50.
https://doi.org/10.1108/eb018218
Published: 01 January 1984
View article titled, Retailer charitable donations — Can giving money away be made to pay?
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Journal Articles

What marketing lessons can retailers learn from the recession?

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1983) 11 (3): 15–20.
https://doi.org/10.1108/eb018187
Published: 01 March 1983
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Journal Articles

Analysing corporate mission: Improving retail strategy

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1983) 11 (2): 31–35.
https://doi.org/10.1108/eb018177
Published: 01 February 1983
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Journal Articles

How retailers use marketing information in the USA

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1982) 10 (5): 15–19.
https://doi.org/10.1108/eb018158
Published: 01 May 1982
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Journal Articles

The retailer as exporter: Selling to overseas visitors

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1980) 8 (4): 45–49.
https://doi.org/10.1108/eb018064
Published: 01 April 1980
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Journal Articles

EVALUATING MARKETING INFORMATION

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1980) 8 (2): 55–58.
https://doi.org/10.1108/eb018042
Published: 01 February 1980
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Journal Articles

Low‐cost marketing analysis: How the medium sized multiple can benefit

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1979) 7 (3): 23–27.
https://doi.org/10.1108/eb017993
Published: 01 March 1979
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Journal Articles

DISTRIBUTION: The marketing operation analysed

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1979) 7 (1): 23–73.
https://doi.org/10.1108/eb017977
Published: 01 January 1979
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Journal Articles

SALES FORECASTING WITH LIMITED RESOURCES˜II

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1978) 6 (5): 32–35.
https://doi.org/10.1108/eb017961
Published: 01 May 1978
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Journal Articles

Sales forecasting with limited resources: Part 1

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1978) 6 (4): 37–64.
https://doi.org/10.1108/eb017954
Published: 01 April 1978
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Journal Articles

DECISION MAKING IN DISTRIBUTION: HOW CAN MARKETING RESEARCH HELP?

Nigel Piercy
Journal: International Journal of Retail & Distribution Management
Retail and Distribution Management (1978) 6 (2): 27–30.
https://doi.org/10.1108/eb017934
Published: 01 February 1978
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