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Nirankush Dutta
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Journal Articles
Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (4): 312–330.
Published: 22 January 2025
Journal Articles
Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (11): 1588–1613.
Published: 15 August 2023
Journal Articles
Omnichannel retailing: exploring future research avenues in retail marketing and distribution management
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (7): 894–919.
Published: 26 May 2023
Includes: Supplementary data
