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Journal Articles

Assessing the moderating effect of brick-and-mortar store on omnichannel retailing

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Rafael Teixeira, André Luís de Castro Moura Duarte, Flavio Romero Macau, Fernanda Marinuzzi de Oliveira
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2022) 50 (10): 1259–1280.
https://doi.org/10.1108/IJRDM-03-2021-0139
Published: 22 April 2022
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