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Ritu Mehta
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Journal Articles
Embracing the organic way: is consumer preference the same for all brands?
Available to Purchase
International Journal of Retail & Distribution Management (2020) 48 (5): 453–464.
Published: 15 April 2020
Journal Articles
Consumer preferences for wine attributes in an emerging market
Available to Purchase
International Journal of Retail & Distribution Management (2018) 46 (1): 34–48.
Published: 15 December 2017
Journal Articles
A typology of Indian hypermarket shoppers based on shopping motivation
Available to Purchase
International Journal of Retail & Distribution Management (2013) 42 (1): 40–55.
Published: 19 December 2013
