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Rodney C. Runyan
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Journal Articles

Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation

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Robert Paul Jones, Rodney C. Runyan
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2016) 44 (8): 776–798.
https://doi.org/10.1108/IJRDM-09-2015-0148
Published: 08 August 2016
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Journal Articles

Smart shopping: conceptualization and measurement

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Kelly Green Atkins, Youn‐Kyung Kim
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2012) 40 (5): 360–375.
https://doi.org/10.1108/09590551211222349
Published: 20 April 2012
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Journal Articles

Disseminating new knowledge from professional conferences: best papers from ACRA 2011

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Rodney C. Runyan
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2012) 40 (5)
https://doi.org/10.1108/ijrdm.2012.08940eaa.001
Published: 20 April 2012
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Journal Articles

Family allowances as reverse retail discrimination

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Mark S. Rosenbaum, Gianfranco Walsh, Richard Wozniak
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2012) 40 (5): 342–359.
https://doi.org/10.1108/09590551211222321
Published: 20 April 2012
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Journal Articles

Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change

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Hye‐Young Kim, Ju‐Young M. Kang, Kim K.P. Johnson
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2012) 40 (5): 376–387.
https://doi.org/10.1108/09590551211222358
Published: 20 April 2012
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Journal Articles

Understanding pro‐environmental behavior: A comparison of sustainable consumers and apathetic consumers

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Joohyung Park, Sejin Ha
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2012) 40 (5): 388–403.
https://doi.org/10.1108/09590551211222367
Published: 20 April 2012
View article titled, Understanding pro‐environmental behavior: A comparison of sustainable consumers and apathetic consumers
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Journal Articles

Defining brand values through sponsorship

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Nicholas Alexander
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4): 346–357.
https://doi.org/10.1108/09590550910948574
Published: 27 March 2009
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Journal Articles

Guest editorial

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Rodney C. Runyan
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4)
https://doi.org/10.1108/ijrdm.2009.08937daa.001
Published: 27 March 2009
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Journal Articles

Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions

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Rodoula Tsiotsou, Konstantinos Alexandris
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4): 358–369.
https://doi.org/10.1108/09590550910948583
Published: 27 March 2009
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Journal Articles

Sports celebrity endorsements in retail products advertising

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Karen E. Lear, Rodney C. Runyan, William H. Whitaker
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4): 308–321.
https://doi.org/10.1108/09590550910948547
Published: 27 March 2009
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Journal Articles

The effects of negative information transference in the celebrity endorsement relationship

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Darin W. White, Lucretia Goddard, Nick Wilbur
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4): 322–335.
https://doi.org/10.1108/09590550910948556
Published: 27 March 2009
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Journal Articles

A comparison of four strategies to promote fair trade products

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Shih‐Mei Chen, Patricia Huddleston
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4): 336–345.
https://doi.org/10.1108/09590550910948565
Published: 27 March 2009
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Journal Articles

Consumer‐brand relationships in sport: brand personality and identification

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Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2009) 37 (4): 370–384.
https://doi.org/10.1108/09590550910948592
Published: 27 March 2009
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