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Journal Articles
The child “in absentia” in furniture retail catalogues
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (10): 1064–1080.
Published: 10 October 2016
...Valérie-Inés de La Ville; Anne Krupicka Purpose From an interpretive semiology perspective this paper examines the meaning suggested by the absence of children in newspaper advertisements, commercial websites and catalogue images of children’s furniture manufacturers. The purpose of the paper...
Journal Articles
Sports celebrity endorsements in retail products advertising
Available to Purchase
International Journal of Retail & Distribution Management (2009) 37 (4): 308–321.
Published: 27 March 2009
... involving print media in sporting magazines. Design/methodology/approach A content analysis approach is used, examining advertisements in randomly selected issues of sports illustrated from the most recent full six years of publication. Findings Changes in the frequency of advertisements using...
