... of artificial intelligence (AI) tools as a key element in the retail sector. Design/methodology/approach The quantitative research is conducted through an ad hoc survey of a consumer panel, obtaining a total sample of 1,746 responses from customers of retail establishments in Spain. To examine the proposed...

... Limited Licensed re-use rights only Retailing e-consumer buying behaviour Perceived risk Random forest model Artificial intelligence Digital retail marketing system electronically links buyers with sellers using collaborative technical platforms and progressing towards the replacement...

...Yunhye Lee; Cheol Park Purpose This study aims to investigate how consumers' perceptions of artificial intelligence (AI) traits – warmth and competence – influence value-in-use across the customer decision journey (CDJ). Integrating the stereotype content model (SCM), cognitive fit theory (CFT...

... intelligence Impulse buying Consumer values The world is evolving due to artificial intelligence, defined as “computational agents that manifest intelligently” (Chopra, 2019). In this regard, technology such as AI has deeply impacted the futuristic growth of the retail and service industries (Shankar...

... can be contacted at: raja.ahmed@uoh.edu.pk 10 01 2025 29 01 2025 05 06 2025 08 06 2025 22 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Inclusive branding Disabilities Brand love...

... 2025 19 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Voice assistant Conversational AI Smart retailing Smart shopping Voice AI Voice artificial intelligence (AI) became a must-have feature...

...Thisali Liyanage; Ishini Gunasekara; Sasuni Sipnara; Rithmi Givindi; Sanduni Ranathunga Purpose This study explores how artificial intelligence (AI) has been intertwined with rhetoric and the journey of institutionalization in selected case study firms. The mechanism of institutionalizing AI...

... 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Chatbots Virtual fitting room Face recognition Conjoint analysis The retail industry is changing rapidly with modern technologies such as Internet of things...

...Ana Valeria Calvo; Ana Dolores Franco; Marta Frasquet Purpose This study aims to explore the role that artificial intelligence (AI) systems could play in configuring and enhancing the omnichannel customer experience (OCE).This paper aims to pave the way to better understand the intersection...

...Emad Hashiem Abualsauod Purpose This research aims to enhance the operational excellence and continuous improvement of the retail supply chain in the Saudi Thobe Factory through an integrated approach of Six Sigma DMAIC (Define-Measure-Analyze-Improve-Control) with artificial intelligence (AI...

... for companies able to reap the benefits of the changes taking place. Smart speakers Chatbots Intention to use Artificial intelligence Technology acceptance The paper is organized as follows. First, a literature review of smart speakers and voice assistants' functionality as well as motivations...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Creativity Recommender system Artificial intelligence Curation services Shopping goals Subscription services Artificial intelligence (AI) has dramatically changed how businesses collect data, develop products...

...). Thus, we ask: RQ1. What are the main strategies for retailers to improve their AI-related data management? Artificial intelligence (AI) is considered to be a revolutionary technology that will substantially change all aspects of society, life, firms and employment (Makridakis, 2017...

... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only The purpose of this paper is to understand motivation of young consumers to use artificial intelligence (AI) tools such as chatbots, voice assistants and augmented reality in shopping...