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Keywords: Athletics
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Journal Articles
International Journal of Retail & Distribution Management (2009) 37 (4): 308–321.
Published: 27 March 2009
... and consumer products, the paper extends the current literature to explore the advertisers' use of athlete endorsers with products directly and indirectly impacting retailers. Karen E. Lear can be contacted at: kelear@mailbox.sc.edu © Emerald Group Publishing Limited 2009 Advertisements...
