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Keywords: Bad conscience
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (7): 671–684.
Published: 06 May 2025
..., price consciousness) and moral factors (environmental concern, bad conscience). Design/methodology/approach This study follows a survey-based experimental approach. An initial 2×1 experimental study forms the basis of a more complete 2×2 experiment, involving 368 showroomers. Binary logistic...
