... determined with a comparative bibliometric analysis. In this regard, consumer acceptance, choice and satisfaction were found as the major themes in the conceptualization of e-tailing research. Originality/value Understanding the transition from traditional marketing channels to online channels...

... framework is proposed, and tested. The framework is further explored as a method for improving shopper segmentation. Design/methodology/approach Over 308 articles associated with the shopper are examined using a bibliometric methodology. The literature review provides the foundation for a path...