...Jumiati Sasmita; Norazah Mohd Suki Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using...

... to the understanding of brand perceptions it also provides practitioners with insights into young shoppers' perspectives on international brands. Gurvinder S. Shergill can be contacted at: g.s.shergill@massey.ac.nz © Emerald Group Publishing Limited 2010 Brand awareness Ethnocentrism New Zealand...

.... Thus: Archana Kumar can be contacted at: akumar@utk.edu © Emerald Group Publishing Limited 2009 India Consumer behaviour Clothing Brand awareness Country of origin Consumers in emerging countries such as India, China, and Russia (Deloitte, 2005) are increasingly presented...

... research firm. A random sample of 1,005 households was obtained by random dialling. All recruited respondents met the following criteria: Retailers Customer orientation Brand awareness Branding has become a major strategic parameter in the minds of decision‐makers not only in manufacturing...

... them. Findings Through the conceptual analysis of the virtual community and the descriptive study of five real cases of companies that use the virtual community in their online marketing strategies, this paper shows, among other things, how it is possible to attain greater brand awareness, more...

... Group as a case‐study) will seek to locate the characteristics of “parental advantage” principally in terms of luxury fashion brand creation and the mechanisms used to facilitate its transfer from parent to subsidiary firms. Fashion industry Premier brands Brand awareness April 30th...

... familiar with a web site's brand will be more likely to intend to purchase than consumers who are less familiar with a web site's brand. © Emerald Group Publishing Limited 2005 Brand awareness Information Internet Shopping Risk management Purchasing E‐tailing of apparel...

... the multinational discount store shoppers. Except for group differences in terms of occupation, data analysis has not shown any significant differences between the two groups of shoppers with respect to age, family size, income and education. © MCB UP Limited 2003 Consumer behaviour Brand awareness...