... meanings are considered as the main source for the construction of brand identities whereby the new retail format is transformed around brand-derived touchpoint experiences. Brand identity Retail innovation Touchpoint experiences Branding and innovation Retail format innovation Retailers...

... internationalisation, as exemplified by firms, such as IKEA, Wal‐Mart, Zara, Hennes & Mauritz and Tesco, the issue of brand identity transfer across borders becomes even more important. The growing number of studies on retail internationalisation (Brown and Burt, 1992 ; Sternqvist, 1997 ; Dawson, 1994...

.... prestige). Brad D. Carlson can be contacted at: bcarlso8@slu.edu © Emerald Group Publishing Limited 2009 Brand identity Personality Sports Consumer behaviour Buyer‐seller relationships Sports teams and athletes influence product sales in various retail outlets. Nike, a major...

... 2006 Brand identity Brand image Quality Food industry Price positioning In consumer marketing, branding provides points of differentiation between competitive offerings and allows for market positioning. The brand can create an image of the product in the consumers' mind...