...Mbaye Fall Diallo; Jean-Louis Moulins; Elyette Roux Purpose Despite the numerous works on multifaceted relationships between customers and brands, such relationships remain complex and poorly understood in retailing. This research analyses the direct effects of brand images (hedonic, symbolic...

...Bedman Narteh; Mahama Braimah Purpose Even though scholars have proposed multiple dimensions to measure corporate reputation, the relationship between these dimensions and service provider selection has received a dearth of research. Moreover, the moderating role of brand image...

...Jumiati Sasmita; Norazah Mohd Suki Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using...

... familiarity instead of brand familiarity. Store brands Store image perceptions SB price‐image SB value consciousness Store familiarity France Brands Brand image Store brands (SBs) have been increasingly investigated by marketing scholars and have been the focus of retail managers' interest...

... of image transfer from the store brand to the retailer brand. Design/methodology/approach A qualitative study of 138 consumers helped to complete the attributes of store brand image and retailer brand image identified in the literature. A total of 322 customers of three major French retailers responded...

.... Originality/value It is hoped that this paper will reveal some valuable perspectives from an emerging private label market. © Emerald Group Publishing Limited 2010 Turkey Competitive strategy Fast moving consumer goods Labelling Brand image 1. Differentiation between firms can...

... (1986) , underline the correlation existing between tangible and intangible elements, as well as the significant role of customers' individual knowledge and past experience, in the building of a holistic store image. Retailing Consumer behaviour Brand image The distribution of luxury...

...' internet shopping sites because those online sites carry over the brand image that the retailers have previously established. In the same logic, consumers who do not have trust built with an offline retailer would be less confident in shopping at the internet retailer due to the lack of shopping experience...

... conceptualization and valid measurement scale capturing how consumers perceive the bad things that retailers do, which might for instance relate to how firms treat their employees, shape local communities, or use natural resources. Yet consumers: Retailing Corporate social responsibility Ethics Brand...

... for Sainsbury's the lowest priced is compared with Aldi. Brand identity Brand image Quality Food industry Price positioning In consumer marketing, branding provides points of differentiation between competitive offerings and allows for market positioning. The brand can create an image...

... This study provides answers to a crucial question – “How to improve the consumer perception of private label brand?” A brand‐image is defined as the sum total of brand associations held in consumer memory that lead to perceptions about the brand (Keller, 1993). These associations of brand image...

... from young consumers. Brand image Brand loyalty Brand names Consumer behaviour Fashion Young people “Playground fashion envy [e.g. for replica football club kits; and for branded sporting gear such as shorts and trainers from Nike and Adidas] is threatening to undermine the traditional...

.... A senior manager summarised the product proposition at Next as being “an equation of style, quality and price … with a brand image that is acceptable and safe”. This was confirmed by another manager who suggested that the company differentiates itself by providing a shopping experience offering “a style...

...Gary Davies The marketing of own brands is a feature of modern multiple retailing. Retailers can create brand image by advertising their own products or creating brand equity in their own stores and transferring such imagery to their physical products. The costs of branding to the retailer...