.... This study is the first attempt of its kind of systematically reviewing the antecedents and consequences of PLB consumers. Both relevant published research and emerging research issues in the field of consumer research have been identified with a view to foster future research needs. Brand management...

...Associate Professor Alessandro Brun and Dr Cecilia Maria Castelli; RayeCarol Cavender; Doris H. Kincade Purpose – The purpose of this paper is to develop a luxury brand management (LBM) framework that accounts for the changing luxury environment (i.e. heterogeneous consumer populations...

... perspective, it provides a contribution to retailers and brand managers. Three main lessons can be mentioned. First, a company's ideology should be pervasively applied to each aspect of a brand and it seems to be primarily situated within tangible and physical attributes, rather than within symbolic features...

...Richard Mitchell; Karise Hutchinson; Susan Bishop Purpose The aim of this paper is to explore the meaning of the term “retail brand” to small‐ to medium‐sized enterprise (SME) owner managers and how this impacts upon brand management practice. Design/methodology/approach This research utilises...

... Sponsorship Sports Brand management Semantics This research looks at the role of sponsorship in brand strategy and the importance of fit between sponsor and sponsored. It considers how sponsorship may be embedded within a brand strategy and how the fit between the sponsor's brand and the sponsored...

...Stephen A. Doyle; Christopher M. Moore; Anne Marie Doherty; Morag Hamilton Purpose The paper seeks to explore the phenomenon of the flagship store from the perspective of brand management and brand context within the luxury furniture sector. Design/methodology/approach Adopts a case‐study...

... whether or not these are clearly identified as brands of a store. Originality/value The idea of analyzing the influence of RBs on store loyalty using three classic dimensions of brand management (satisfaction, loyalty, and attitude) yet untapped in the specific case of RBs, and distinguishing between...

... to heterogeneous preferences and consumption rates. In principle, the interpersonal heterogeneity in store brand demand may be explained, at least partially, by individual characteristics. Brands Generics Consumer goods Consumer behaviour Brand management Retailing Academic and commercial...

... by the firm in their IPO prospectus; and critically delineate Burberry's current business model. © Emerald Group Publishing Limited 2004 Premier brands Brand management Fashion The viability, or otherwise, of a fashion brand is dependent upon the efficacy and appropriateness...