...Constant Berkhout; Katelijn Quartier Purpose Existing literature advocates for the co-creation with consumers to develop more consumer-centric stores. This study investigates the current level of consumer involvement in the design process, explores the associated benefits and barriers...

... in the retail context by introducing a new concept – SOCI – and a scale for its measurement whose psychometric properties are validated. Innovation Sustainability SOCI Store equity Co-creation Satisfaction Retail Recent literature identifies two key elements in the development of competitive...

...Natalia Rubio; Nieves Villaseñor; Maria Jesús Yagüe Purpose Although value co-creation has been widely analyzed in digital contexts and various types of services (tourism, healthcare, etc.), it has received less study in the area of retail distribution. This study proposes that trust...

...Helena Alves; Emerson Wagner Mainardes Purpose The purpose of this paper is to understand in the ways, in which, trust and other perceived benefits, both in the relationship with the company and with other consumers, as well as the perception of self-efficacy, actually influence the co-creation...

... (Hughner et al., 2008), adding elements of co‐creation and socio‐economic concern to Pan and Zinkhan's (2006) retail mix conceptualisations. Farmers' markets are therefore predominantly temporary, flimsy retail environments, constructed for the day and then dismantled, comprised of simple...