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Keywords: Collective digital touchpoints
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 99–117.
Published: 26 May 2026
...), the study examines motivation-driven interaction with these touchpoints. Design/methodology/approach Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the study examines the effects of four motivations for interacting with collective digital touchpoints (entertainment, convenience...
