... brand terms and their definitions were further extracted. Semantic analysis and content analysis were adopted to analyze terms and definitions, respectively. Findings Semantically, the terms that best express four levels of retail brand concepts are own product brand, store brand, platform brand...

... 16 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online retail Decision aids Choice process Maximizers Satisficers Content analysis Access to unlimited information online has advanced the growth of online commerce...

... retailers. Data elaboration includes quantitative content analysis of Twitter messages, which is used to identify healthy food categories’ occurrences and co-occurrences. Then, multiple multivariate-linear regression analyses explore the relation between retailers’ characteristics and healthy food messaging...