Keywords: Cross‐culture
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (2): 201–219.
Published: 11 December 2023
... in a cross-cultural setting. Although culture guides individuals' attitudes and behaviour in times of uncertainty (Dheer et al., 2021), individuals across countries might respond similarly to retail environments brought on by COVID-19 due to similar safety measures being adopted in retailing (Payne...
Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 688–705.
Published: 11 October 2013
...Jiyoung Kim; Kiseol Yang; Bu Yong Kim Purpose The purpose of this study is to investigate cross cultural differences in the impact of online retailer reputation and retail quality on consumers' emotional and cognitive (i.e. perceived risk) reactions, which lead to purchase intention, based...

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