Keywords: Customer-driven fear appeals
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (8): 865–879.
Published: 08 June 2020
... Licensed re-use rights only Brick-and-mortar salespeople Customer-driven fear appeals Protection motivation theory Despite a rich scholarly and practical retailing literature, concerns exist about retailing practice leapfrogging scholarly research (Dekimpe and Geyskens, 2019). However...

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