... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Local food Short food supply chain Network design Food hub Direct marketing Over the last decades, the conventional food system has been characterized...

... that the widespread criticism of modelled data ignores the increasing need for such information to meet the inexorable trend away from mass advertising and towards direct marketing techniques. © Emerald Group Publishing Limited 2006 Customer relations Customer loyalty Customer information Direct...

...Richard A. Feinberg; Mary Ann Eastlick Direct marketing should be a more dominant form of retailing in the USA. However, it is not because so much friction occurs for consumers throughout the direct marketing channel that consumers view direct purchase as a last resort rather than the preferred...