Keywords: Direct marketing
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2006) 34 (3): 212–218.
Published: 01 March 2006
... that the widespread criticism of modelled data ignores the increasing need for such information to meet the inexorable trend away from mass advertising and towards direct marketing techniques. Interestingly, it would also appear that all types of business (not just retailers) are focusing on customer development...
Journal Articles
Retail and Distribution Management (1997) 25 (8): 256–261.
Published: 01 September 1997
...Richard A. Feinberg; Mary Ann Eastlick Direct marketing should be a more dominant form of retailing in the USA. However, it is not because so much friction occurs for consumers throughout the direct marketing channel that consumers view direct purchase as a last resort rather than the preferred...

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