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Journal Articles
Direction of luxury fashion retailers' post-entry expansion – the evidence from China
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (2): 223–241.
Published: 20 November 2020
...Huifeng Bai; Julie McColl; Christopher Moore; Weijing He; Jin Shi Purpose This empirical study, from the international retailing perspective, examines the direction of retailers' further expansion after initial entry into overseas host market in the context of the luxury fashion retail market...
