...Christophe Bezes Purpose This study analyzes how small French retailers are adapting their front-office to the digitalization of their business environment. Design/methodology/approach The qualitative study focuses on dynamic capabilities of 27 independent French retailers, in a wide variety...

... and dynamic capabilities needed of retailers to create, extend and modify the organisational resource base required for realising omnichannel retailing. Design/methodology/approach A qualitative exploratory design with in-depth interviews of Generation Z customers and retail firms was used to provide...

... successful in transforming OC logistics. Design/methodology/approach Applying dynamic capabilities as a theoretical lens, a multiple case study was conducted with three grocery retailers at different stages of their transformation. Findings Six microfoundations of dynamic capabilities were identified...