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Keywords: Electronic word-of-mouth
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1065–1094.
Published: 27 June 2023
...-goettingen.de 20 10 2022 06 04 2023 09 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Experiential stores Scarcity Perceived novelty Interpersonal word-of-mouth Electronic word-of-mouth Need for uniqueness Nike...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 205–219.
Published: 04 November 2022
... physical stores. This study aimed to investigate the mediating role of perceived value (PV) between consumers' channel brand image (CBI) and store image (SI) on repurchase intention (RI). It further examined how the moderated mediating role of electronic word-of-mouth (EWOM) strengthens the influence...
