Keywords: Electronic word-of-mouth
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 205–219.
Published: 04 November 2022
... physical stores. This study aimed to investigate the mediating role of perceived value (PV) between consumers' channel brand image (CBI) and store image (SI) on repurchase intention (RI). It further examined how the moderated mediating role of electronic word-of-mouth (EWOM) strengthens the influence...

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